Health and wellness

Herb Care Malaysia

Content and search work for a Shopify herbal care store, where the catalogue is organised twice over, once by product type and once by the outcome a shopper is after.

Industry Health and wellness
The Herb Care Malaysia site in a browser

What we do

Our work here is the marketing and the search visibility. We handle the content marketing across the store and look after the product titles and descriptions, the collection pages, the heading structure and the internal linking, so a shopper searching for a hair tonic or a mosquito repellent lands on that product rather than on the shop index. The store itself runs on Shopify.

Short description

Herb Care Malaysia is an online store selling herbal personal care and home products, and describes itself as the authorised Malaysian distributor for the HERBCARE brand, which it associates with Thai herbal tradition. The catalogue covers hair care, body care, home essentials and scent, plus multi item gift sets, priced from RM12 to RM62 and sold in ringgit. Alongside the usual category navigation the store also groups products by the outcome a shopper is after, which is a different way in for somebody who knows the problem but not the product.

Mission and vision

No formal mission or vision is published. The brand statement on the home page is that HERBCARE combines scientific research with Thai herbal tradition, and that as an authorised distributor the store shares those products responsibly. Those are the company's own words, quoted rather than endorsed.

Products and services

The three lines worth starting with, then the four categories and the products that carry them.

  • Aromatherapy bodycare Malaysia The body range: creams, scrubs, mists, butters and aromatherapy body oil.
  • Aromatherapy diffuser room spray 100ml room spray, for scenting a space without a diffuser.
  • Aromatherapy pillow spray 80ml pillow mist, for the wind down routine before sleep.
  • Hair care Tonics, serums, mists and oils for scalp and hair.
  • Body care Creams, scrubs, mists, butters and soaps.
  • Home essentials Everyday household products including repellent and toothpaste.
  • Scent and aromatherapy Essential oils, diffusers, candles, sachets and room sprays.
  • Shop all The whole catalogue in one grid.
  • Best sellers The five products that move fastest.
  • Hair tonic 70ml scalp and hair tonic with aloe, centella and ginseng root extract.
  • Zingiber oil cream 50g warming cream in a jar or a roll on.
  • Pure essential oil 20ml single note oils in seven varieties.
  • Reed diffuser Flame free diffusers in 50ml and 100ml, seven scents.
  • Herbal toothpaste 100g, with peppermint, clove and guava leaf extract.
  • Mosquito repellent 100ml plant based spray with citronella and lemongrass.
  • Aloe vera gel Aloe gel in 50g and 100ml.
  • Sleep well set A bundle sold in seven configurations.

Shopping by outcome

The second way into the same catalogue, for somebody who knows the problem rather than the product.

  • Find your solution The hub that routes a shopper to the six outcome groups.
  • Nose comfort The products grouped under breathing and sinus comfort.
  • Stress relief and sleep The evening and wind down group.
  • Focus and productivity The daytime and desk group.
  • Contact Phone, WhatsApp, email and the enquiry form.

Full description

Most small stores are organised the way the warehouse is organised, by product type, which works only for a shopper who already knows what they want. This one is organised twice. A visitor who wants a reed diffuser goes to Scent. A visitor who wants to sleep better goes to the outcome group, and finds the pillow mist, the essential oil and the diffuser sitting together. Two routes to the same shelf, and the second one catches the shopper the first one loses.

Everything the store says about what a product contains or what it is for is the company's own description, published in their words. Nothing on their site or on this page is medical advice.

If you are after herbal personal care, visit Herb Care Malaysia for hair, body, home and scent products.

We design landing pages, and customise them to you

One page built around one goal (enquire, book, call or download) and designed for your business rather than adapted from somebody else’s.