Landing Page vs Homepage: Which One Should You Send Traffic To?
Sending campaign traffic to your homepage asks the visitor to find their own way. What changes when you send it to a landing page instead, and when it should not.
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Notes on building templates, keeping websites alive, and running a small web business. Written when there is something worth saying, not on a schedule.
9 Things to Decide Before You Design a Landing Page
Most bad landing pages are design problems caused by a decision nobody made. Settle these nine questions on paper and the layout largely designs itself.
The 12 Most Common Landing Page Mistakes (And What To Do Instead)
Underperforming landing pages usually fail for the same dozen reasons. Here is each one, what to do instead, and how to audit your own page in twenty minutes.
Landing Page Best Practices That Still Hold Up
Most best practice lists recycle advice from a decade ago. Here is which landing page principles have survived, which have quietly expired, and when to break them.
What Actually Moves a Landing Page's Conversion Rate
Button colour is not the lever. What genuinely moves the enquiries a landing page produces is the offer, the length of the form and how fast it loads.
How To Write a Landing Page Headline People Read Past
A headline has one job: make the second line worth reading. Four shapes that work, a test for specificity, and why the subheadline is the half nobody writes.
Form Design: Why Every Extra Field Costs You Enquiries
Every field on an enquiry form is a small negotiation. Ask only for what you need to write the first reply, and let the rest wait for the conversation.
Designing the Fold: What Has To Be Visible Without Scrolling
The fold did not die, it moved to a phone screen a few hundred pixels tall. Here are the four things that have to fit in it, and what wrongly takes their place.
How Much Does Website Maintenance Cost? A Straight Answer
What actually drives the price of a website maintenance plan, what you get at each level, and the questions to ask before you sign anything.
Why Website Maintenance Matters More Than a Redesign
A redesign resets the clock. Maintenance stops it running down. Here is why the site that quietly stays current beats the one rebuilt from scratch every four years.
A Monthly Website Maintenance Checklist You Can Actually Follow
Eight jobs a month, four a quarter, three a year. A short website maintenance checklist you will still be doing in November, and how long each takes.
7 Signs Your Website Is Quietly Out of Date
An outdated website rarely looks outdated. It has wrong prices, a form nobody has tested and links that go nowhere. Seven signs, and how to check each free.
How Often Should You Update Your Website?
Different parts of a website age at different speeds. A realistic schedule (weekly, monthly, quarterly, annual) plus the business events that override it.
Your Contact Form Might Be Broken Right Now
A broken contact form gives no error and no complaint. Enquiries simply stop arriving. Here is a five-minute test you can run today, and a monthly check.
The Benefits of a Floating WhatsApp Button (And When To Skip It)
A floating WhatsApp button removes the wait a form implies. How to build the link, where to place it, when to hide it, and the businesses it does not suit.
The Benefits of Keeping One Website Well Rather Than Rebuilding Often
A rebuild starts again from zero. Four benefits of keeping one website instead: search history, accumulated content, a site that stays true, and steady costs.
Why a Dedicated Landing Page Beats Your Homepage for Every Campaign
A campaign carries one message; a homepage carries a dozen. Four things a page built for one campaign gives you, including a number you can decide on.
What Publishing One Article a Month Actually Does for a Small Site
An honest account of what a monthly article will and will not do, the three effects worth having, and a realistic timeline for month one, six and twelve.
The Benefits of Compressing Your Images Before You Upload Them
Photos straight off a phone are the most common reason a small business site feels slow. How to size, compress and choose a format before the image goes up.
How To Update Your Website Content Without Breaking Anything
Most of the fear around editing your own website is reasonable, and most of it is preventable. Four habits that keep a small content change small.
How To Set Up a Popup That Does Not Drive People Away
Popups work when they are timed, targeted and capped. Here is how to set those three things properly, and how to check yours is worth keeping.
How To Add a New Page to Your Website Properly
Publishing is the easy half. Here are the five steps that decide whether a new page gets visitors or sits at an address only you know about.
How To Brief a Web Designer So You Get What You Pictured
Most disappointing web projects trace back to a brief that described a look instead of a job. What to write down, what to supply, and what to ask for back.
How To Test Your Website Before You Tell Anyone It Is Live
A fifteen-minute pass before you announce a new site catches the failures visitors notice: dead forms, broken links, a layout that breaks on a phone.
How To Make Your Site Faster on a Phone Without a Rebuild
Four fixes recover most of the lost mobile website speed on a small business site: the images, unused scripts, fonts and caching. No rebuild needed.
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