Landing Page vs Homepage: Which One Should You Send Traffic To?
Sending campaign traffic to your homepage asks the visitor to find their own way. What changes when you send it to a landing page instead, and when it should not.
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9 articles filed here.
9 Things to Decide Before You Design a Landing Page
Most bad landing pages are design problems caused by a decision nobody made. Settle these nine questions on paper and the layout largely designs itself.
The 12 Most Common Landing Page Mistakes (And What To Do Instead)
Underperforming landing pages usually fail for the same dozen reasons. Here is each one, what to do instead, and how to audit your own page in twenty minutes.
Landing Page Best Practices That Still Hold Up
Most best practice lists recycle advice from a decade ago. Here is which landing page principles have survived, which have quietly expired, and when to break them.
What Actually Moves a Landing Page's Conversion Rate
Button colour is not the lever. What genuinely moves the enquiries a landing page produces is the offer, the length of the form and how fast it loads.
How To Write a Landing Page Headline People Read Past
A headline has one job: make the second line worth reading. Four shapes that work, a test for specificity, and why the subheadline is the half nobody writes.
Form Design: Why Every Extra Field Costs You Enquiries
Every field on an enquiry form is a small negotiation. Ask only for what you need to write the first reply, and let the rest wait for the conversation.
Designing the Fold: What Has To Be Visible Without Scrolling
The fold did not die, it moved to a phone screen a few hundred pixels tall. Here are the four things that have to fit in it, and what wrongly takes their place.
Why a Dedicated Landing Page Beats Your Homepage for Every Campaign
A campaign carries one message; a homepage carries a dozen. Four things a page built for one campaign gives you, including a number you can decide on.
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